IT’S A VORWERK! WHEN IT INTEGRATES A HISTORY FULL OF PASSION AND INNOVATION.
“Always straightforward and tough as a cogwheel,” wrote August Mittelsten Scheid about his father-in-law, Carl Vorwerk. Who founded the company together with his brother Adolf in 1883, after he had been amazed by the innovation he saw in England in the mechanical carpet industry. He purchased English carpet looms, employed English weavers and master craftsmen, and had German weavers trained in England. “He thought about his carpet factory day and night. Everything else was secondary.” This spirit continues to write the company’s story of success to date.
IT’S A VORWERK! WHEN ITS DESIGN HISTORY WRITES DESIGN HISTORY.
Design has always played an important role at Vorwerk. While the start of the company was focused on presenting the beauty of old Oriental carpets, Vorwerk carpets were later valued above all for their flat, closed surfaces. Today, Vorwerk continues to prove its ability to redefine itself with continually new collections. Carpets have become an object of desire. Research in design has made them a reflection of a person’s personality. And innovative structures have created completely new stimuli for the senses of sight and touch.
2000: Canteen floor for Spiegel publishing house
At the Hamburg-based Spiegel publishing house, the canteen floor features the “Kairo” carpet, with the aim to carry on the room’s interior created by the Danish designer Verner Panton.
2005: Redesign of the Goethe Institute
For the Goethe Institute in Riga, the Berlin-based agency FT Wild developed a carpet flooring which picks up on the ten colours of Goethe’s colour theory. A touch of typography of the most beautiful German words, as provided by the Goethe Institute, lets the division between wall and floor disappear.
Today: Always impressive.
With 3 product lines and 3 style worlds, Vorwerk offers millions of possibilities today for floor coverings in home and public spaces. The award-winning free-form tile, which was developed together with Hadi Teherani, sets new standards in custom flooring creations. The flatweave of the EXCLUSIVE 1015 carpet has convinced juries of experts and customers alike thanks to is exceptional structures and effects with recycled SD yarn.
IT’S A VORWERK! WHEN IT HAS BEEN SHAPED BY HISTORICAL DESIGN RESEARCH WITH FAMOUS ARTISTS AND ARCHITECTS.
With the change of society and the different way of manufacturing products, Vorwerk began an experimental phase at the end of the 1980s. Instead of historical patterns, Peter Littmann, the Managing Director of Vorwerk Teppichwerke at the time, focused solely on modern and contemporary design without compromise. For a project in 1989, he brought together nearly 50 internationally known artists, designers and architects to create designs for Vorwerk carpets. This was followed by collections with designs by masters from the art nouveau era and Bauhaus designers.