IT’S A VORWERK! WHEN SUSTAINABLE INNOVATIONS LEAD THE WAY FOR THE WHOLE INDUSTRY.

Whether it was the introduction of affordable floor coverings in Germany (1883) that enabled the modern carpeting market in the first place. Or the co-invention of tufting technology in Europe (1955) that marked the starting point for the fluffy carpet at home. Or the idea of a designer carpet (1980), for which more than 50 world-famous artists immortalised themselves on a Vorwerk. Or the development of the first ecological carpet backing (1994), which signified a real revolution for people with allergies. Or the concept of the first free-form carpet tile (2011), which opened up an abundance of brand-new freedom in floor design. Time and again, it is the Vorwerk brand that perceives people’s wishes and sets trends on the market to fulfil them.

Affordable floor coverings
With the founding of the Barmer Teppichfabrik Vorwerk & Co, Vorwerk introduced affordable floor coverings to Germany in 1883.
Industrial carpet manufacturing
With the acquisition of the Victoria patent Vorwerk becomes a serious competitor for Oriental rugs. For the first time, rugs and carpets can be industrially manufactured whose quality and abundance of colours matches the hand-knotted Persian rugs.
The seamlessly interwoven carpet
One day a part is inserted the wrong way while resetting the loom. Although Carl Vorwerk criticises the mistake at first, while moving on he promptly realises that something has just been invented: the seamlessly interwoven carpet in a new quality.
The four-metre width
Following a seven year development phase, Vorwerk successfully constructs a Victoria loom able to weave carpets up to four metres wide. An unprecedented achievement equivalent to the work of 120 to 150 carpetmakers knotting by hand.
Tufting technology
Thanks to the co-invention of tufting in Europe, Vorwerk is at last able to make the dream of a fluffy wall-to-wall carpet for the home come true. To this day it remains the most frequently used process for manufacturing textile floor coverings.
The fully textile backing
Vorwerk successfully takes a big step to the benefit of health with the first fully textile backing. Foam-based, indoor air-polluting carpet backing is history.
Tile backing without PVC or bitumen coating
For designers, the carpet tile opens up completely new creative leeway along with a unique spatial feel. Eco-friendly and health-conscious in the best Vorwerk quality, without PVC or bitumen, and in return certified Green Label Plus on top.

IT’S A VORWERK! WHEN SUSTAINABLE INNOVATIONS ARE SIMPLY PART OF DAILY BUSINESS.

More than 135 years after it was founded, Vorwerk became a highly diversified, globally operating company that continued to set standards. Today, it does so with a brand promise that clearly makes Vorwerk the world’s most coveted brand when it comes to floor coverings. This standard shapes our activities and continually pushes us forward to achieve a new level of performance. Always with our sights on ecological, economical and social balance.

IT’S A VORWERK! WHEN ECOLOGICAL, ECONOMICAL AND SOCIAL BALANCE IS AT THE HEART OF EVERYTHING WE DO.

As an innovative family-run company, we think and act for the long term. The Vorwerk Life Balance System consistently realises this standard under social, economical and, in particular, ecological aspects. 

Erleben Sie überlegene Qualität

Statt Massenware erhalten Sie bei Vorwerk Bodenbeläge mit echtem Qualitätsanspruch – Made in Hameln mit über 15.000.0000 Einzelprüfungen pro Jahr.

Genießen Sie weltweit prämiertes Design

Kooperationen mit Roy Lichtenstein, Karl Lagerfeld oder Zaha Hadid sind Ansporn zu immer neuen Meisterwerken. Das wird Jahr für Jahr belohnt.

Profitieren Sie von 0-Fehler-Toleranz

Nur Vorwerk übererfüllt die Normen der Nachhaltigkeit, kontrolliert die gesamte Wertschöpfungskette und stellt die Produktqualität mit deutschen Qualitätsmaßstäben sicher.