As the traditional German manufacturer of floor coverings, Vorwerk flooring is delighted to have won two exclusive awards this summer. The innovative EXCLUSIVE 1015 flatweave, which celebrated its market launch just a few weeks ago, enabled the traditional German company to take first place at the German Brand Award 2018 in the category “Industry Excellence in Branding”. Together with other cutting-edge products, Vorwerk flooring launched the textile flatweave, whose haptics make this carpet similar to hard flooring, as the new flagship model. What is particularly eye-catching about this unique floor covering is its exceptional structures and shimmering 3D effects, which are made possible by the innovative weave technique and an exciting interplay of yarns and design combinations. Together, they create the high-quality EXCLUSIVE 1015 product, which is now setting standards in interior design in commercial buildings.
In addition to this brilliant achievement in the design area, Vorwerk flooring is delighted about a second award honouring its quality: end consumers likewise voted for Vorwerk flooring as part of the big DEUTSCHLAND TEST 2018. The company faced the judgement of 1.1 million end consumers, who were questioned about the product quality of nearly 1,500 manufacturer, retail and umbrella brands from a total of 110 groups of goods – from foodstuffs to clothing to home appliances and technology. In the category “Carpet floorings”, Vorwerk was winner of the award “Best brand quality”.